Trailblazers, unite

Fuelled by radical counterculture: The Great Frog collaborates with Playboy
By Alex James Taylor | Fashion | 4 October 2021

London jewellery house The Great Frog has revealed a special collaboration with iconic lifestyle brand Playboy. Forging a mutual spirit of radical energy and rock ‘n’ roll liberation in metal, the collection takes its cues from the 60s and 70s – an era of driving culture that surges through The Great Frog, and a time when Playboy was at its most trailblazing.


Fusing these two narratives, Playboy’s synonymous rabbit head motif is framed as a collection of gold, silver and brass pieces, while one particular piece sees a TGF snake wrap itself around Playboy’s bunny – sealing a rebellious harmony. Elsewhere, souvenir necklaces and belt buckles nod to biker subculture as modern interpretations of the souvenirs bikers would collection on their travels – “These souvenirs meant something. Their intrinsic value was in finding meaning behind the object,” says Lehtonen-Riley – and a diamond signet ring is inspired by vintage playing cards; “I had a vision of an impeccably-dressed traveller at a Monaco card table wearing the diamond signet ring.”

“The genesis of the Playboy collaboration is interesting,” says Lehtonen-Riley. “Playboy was so far ahead of its time at its founding in the 50s. It has always represented a counterculture and the anti-establishment. The brand was never afraid to push boundaries and challenge taboos of the time. It did so successfully by advocating for civil rights, sexual liberation and women’s rights.”

Shop The Great Frog x Playboy now

Read Next