in the driving seat

Former head of Lanvin menswear Lucas Ossendrijver reveals a new partnership with Theory
By Finn Blythe | Fashion | 29 July 2021

New York-based luxury brand Theory have announced a new partnership with Lucas Ossendrijver, the visionary Dutch designer renowned for his innovative approach to materials and hybrid tailoring aesthetic.

Ossendrijver, who previously worked under Hedi Slimane at Dior Homme, will design tandem men’s and women’s capsule collections inspired by new urban codes, with his first collection for the brand set to be revealed in 2022. Having spent over fourteen years as the head of Lanvin menswear, where he worked alongside Alber Elbaz, Ossendrijver will bring a wealth of expertise to the new role that will undoubtedly take the brand to another level.

“I am thrilled to be collaborating with Theory,” said the designer, “An iconic American brand whose mission presents a fresh creative opportunity at a time of incredible change.”

“This is the start of a new and exciting chapter in the evolution of Theory, ” added Kazumi Yanai, Chairman of Theory and Fast Retailing USA. “We are just beginning a friendship with Lucas, one that I trust will strengthen our commitment to deliver exceptional design and value to our customers.”

Read our interview with Ossendrijver from HERO 18 here

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