summer starts here

Burberry reveal their new Summer Monogram in a new campaign starring Naomi Campbell
By Finn Blythe | Fashion | 13 July 2021

Riccardo Tisci‘s third TB Summer Monogram collection for Burberry has arrived, marking the turning of the tide and the beginning of summer in earnest. Starring none other than Naomi Campbell atop a series of minimalist totems, the campaign is brought to life by German photographer and long-time Tisci collaborator, Danko Steiner.

GALLERYTB Monogram Collection 2021

“For my third TB Summer Monogram collection, I wanted to celebrate the balance of our heritage with the importance of always evolving and looking forwards,” said Tisci. “The collection captures that optimistic feeling of summer and that feeling of constant momentum, the excitement for what’s next. And so, for the campaign, I couldn’t think of anyone better to symbolise this enduring nature than my incredible friend Naomi Campbell. Naomi has this transcendental energy and beauty that embodies both a timeless classicism as well as the vitality of summer.”

The Monogram collection is always an opportunity for Burberry to reconnect with its own storied past and this year is no different. In an ode to the house’s founder, Thomas Burberry, the interlocking TB initials of previous seasons have here been reinvigorated with fresh and vibrant colourways of cobalt blue and mid grey. Printed onto a range of lightweight summer staples, from bikinis to bucket hats, the new campaign oozes optimism for a scorching summer ahead.

The new TB Summer Monogram collection will be available to purchase online and in selected Burberry stores globally from 16 July.

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