in bloom

dunhill team up with floristry innovators SAGE as part of their new floral capsule collection
Fashion | 6 July 2021

First unveiled during their green-fingered FW21 collection, dunhill have unveiled a new Abstract Florals capsule that sees them partner with contemporary south London florist SAGE on a pair of limited-edition bouquets that will be available from tomorrow at a pop-up in Mayfair’s dunhill House.


SAGE’s innovative approach to floristry provides a fitting accompaniment to a collection that remixes the traditions of floral prints with a more contemporary outlook. The opulent Damask fabrics used throughout the collection, the sort you might find in stately home upholstery or adoring early 20th century couture, are recontextualised here across a range of wearable fashions. From ready-to-wear and accessories, these luxury jacquard fabrics have been reversed to reveal a deconstructed aesthetic that subverts the traditions of the craft for a more modern feel.

This inverted design has either been woven or embroidered onto knitwear, shirts and jerseys for a distorted floral effect that celebrates the re-invigoration of traditional crafts. Taking the idea of subverted classics to new heights is the Cummerband Bag, a key accessory from the capusle which can either be worn cross-body, sash-style, or tied around the waist in a more conventional manner. The bag’s three variations of floral jacquard are reflected in the accompanying collaboration with SAGE, whose bespoke floral arrangements take their chromatic cues from the collection.

The SAGE pop-up will run from Wednesday 7th – Saturday 10th July, 12-6pm daily at dunhill House, 2 Davies Street, London, W1K 3DJ

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