Tomorrow, Kim Jones will reveal his new SS22 Dior menswear collection, only this season it’ll be a collaboration with Travis Scott. A major event, this moment will mark the first full Dior collection ever created with a musician.

Alongside being a grammy-nominated multi-platinum artist, Scott is also the CEO of creative collective Cactus Jack, who have previously partnered with leading global companies such as Fortnite, Nike Dover Street Market, McDonald’s and Playstation. In 2020, Scott also founded the Cactus Jack foundation, with the aim to offer education and creative resources to young people. The foundation has partnered with Parsons School of Design on a fashion programme and also launched its own HBCU scholarship.

While this will be Jones’ first musician collaboration at Dior, the designer’s artistic partnerships have defined his tenure at the Parisian house, working with the likes of Kaws, Daniel Arsham and Peter Doig.

Dior’s SS22 collection will take place on 25th June at 14:30 CET.