Hols at home

This Dioriviera pop-up comes with branded surfboards and Vespa collaboration
By Alex James Taylor | Fashion | 3 June 2021

While holidays abroad are still somewhat on hold, Dior‘s womenswear designer Maria Grazia Chiuri is providing us with some much-needed escapism via a sun-kissed Dioriviera pop-up inside London department store Selfridges.

Transporting you far away from the chaos of Bond Street, the space lands visitors in a breezy seaside atmosphere infused with the house’s signature toile do Jouy. Cast in acidic shades, ready-to-wear pieces mix with leather goods and accessories, including Dior Granville espadrilles, mules, bags and scarves.



Furthering the tropical inspiration, Dior Maison essentials include a branded surfboard, beach games, fans and cushions. While an incredible, limited-edition Christian Dior Vespa 946 scooter designed in collaboration with the iconic Italian brand will also be on display, paired with a helmet and top case adorned with the Dior Oblique motif. Casual.

Hungry? Head upstairs to the store’s rooftop restaurant and see it transformed in Dior decoration. Titled Dior at Alto, the menu has also been refreshed to include dishes selected by the fashion house, including some of Monsieur Dior’s go-to meals. While “elixirs specially concocted for the occasion” are promised on the cocktail menu to really induce that OOO holiday mindset.

The Dioriviera pop-up runs until 31st July and the Dior at Alto restaurant from 3rd June to 30th September. A special summer bar dedicated to the collection will also be open from 1st August to 30th September.


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