#proudinmycalvins

Calvin Klein’s new campaign is a global celebration of unity among queer and trans communities
By Finn Blythe | Fashion | 26 May 2021

In their continuing commitment to platforming young voices, Calvin Klein‘s latest campaign is a celebration of defining moments in the lives of queer and trans people across the world. The latest iteration in their long-running #proudinmycalvins campaign, this particular chapter features eight voices in a unified message of dignity and strength.

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With a cast that includes Arca, Honey Dijon, Isaac Cole Powell, Kai Isaish Jamal, King Princess, Raisa Flowers, Samuel de Saboia and Omar Ayuso, the resulting imagery and anecdotes offer a cross-section of LGBTQIA+ communities in different parts of the world at different moments in time. Each have been shot by a photographer for a series of intimate portraits and a short film in which cast members recall specific encounters that were pivotal on their journey of self-discovery. With a roster that includes Gorka Postigo Breedveld, Matt Lamb, Ryan McGinley, Campbell Addy, Collier Schorr and Vivi Bacco, the imagery provides an uplifting message of defiance for marginalised communities worldwide.

As part of the new campaign, Calvin Klein have also announced a new series of charity partnerships. For the next two years Calvin Klein will work together with The Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for lesbian, gay, bisexual, transgender, queer, and questioning young people. Central to this is raising awareness of the organisation’s essential 24/7 crisis services and other mental health resources. In addition, Calvin Klein have committed funds to the Transgender Legal Defense & Education Fund and continues, alongside parent company PVH Corp, to support the National Pulse Memorial & Museum, the nonprofit established by the owner of the Pulse nightclub following the June 12, 2016 shooting in Orlando, Florida.

Learn more about the campaign and shop Calvin Klein’s Pride 2021 collection here


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