Through his latest More Joy collection, Christopher Kane is on a mission to purge those negative thoughts and replace them with positive daily affirmation. After a tough period for everyone, Kane’s More Joy commitment to provide a sense of hope is more welcome than ever.

For SS21, this manifests as a collection crafted for sun-kissed adventure and blue-sky thinking: signature jersey staples are finished with tonal embroidery while pool slides and breton tops are introduced, joining More Joy swimwear classics. The collection imagery even comes with inspirational phrases such as “Be open to the Joy you deserve” and “More Joy is a lovely feeling.”

“More Joy is positioned to service a generation faced with a new global crisis shaping how they feel and behave; a socially conscious generation inheriting a planet under pressure,” read the accompanying press release. While Christopher and Tammy Kane added: “As designers we know the things, we surround ourselves with have a significant impact on our lives. As people we’ve learned positivity becomes a state of mind with daily affirmations. More Joy, Sex and Special are our brand placards that promote the realisation of higher ideals.”

Shop the collection now.