Kate Moss‘ latest merchandise venture sees the supermodel collaborate with British photographer Rankin and international blindness charity Sightsavers on a new range of hoodies, long-sleeve tees and tote bags all featuring an enlarged image of her eye.

Ten percent of all sales from the Eyescapes collection will be donated to the charity, which works with partners in developing countries to treat and prevent avoidable blindness. Based around a digital print from Rankin that was originally part of his 2013 Eyescapes series, a series of extreme close-ups featuring famous irises belonging to the likes of Heidi Klum, Seal and of course Moss, the garments have been made with 100% organic cotton made in a factory in Tiruppur, India.

“Since everyone was living in hoodies in lockdown, the team at the agency and I decided it would be fun to create some merchandise of our own,” says Moss. “We used my iris image printed onto organic cotton, working with ethical producers and sourcing recyclable packaging and swing tags to make this a sustainable collection.”

In celebration of the launch, Kate Moss Agency are hosting an online giveaway of an Eyescapes hoody signed by Moss. Running until Friday 14 May, all you need to do is re-post this image from their Instagram page with the correct tags. Good luck!

All products are available from KMAStudio.com.