Opening today in Milan’s San Marco neighbourhood is the latest international location of Supreme, proving that even in times of financial hardship a bricks and mortar outpost still has a crucial role to play in the world of retail.
The new flagship store is the first Supreme location to open in Italy (and only the 13th worldwide) and arrives after almost two years of circulating rumours. Having finally concluded a protracted copyright dispute with Supreme Italia, a copycat brand that began selling clothing with the iconic box logo a few years back, the store’s opening represents a symbolic new chapter for the skate brand on the European continent.
After it was recently bought by the VF Corp group last year, who also own North Face, Vans, Timberland, Dickies and Jansport as well as many others, Supreme are looking to stake their claim in the capital of Italian fashion. With interior decor courtesy of Nate Lowman and sculptures by Mark Gonzalez, we’re sure it won’t be long until the queues stretch round the block.
The new store is located at: Corso Garibaldi, 20 20121 Milan MI, Italy