Fred Perry have recruited reality-blurring UK band Gorillaz as the new faces of the brand.

Twenty years on from the band’s seminal eponymous debut record, Fred Perry honour Gorillaz for their sense of individuality and commitment to doing things a little differently by placing them at the front of their new campaign. Within the imagery, we see lead vocalist and keyboardist 2D in the M3 One-Colour Fred Perry Shirt, bassist Murdoc Niccals in the M12 Twin Tipped Fred Perry Shirt, guitarist Noodle in the M12, and drummer Russel Hobbs wearing the M12.

Of course there’s a long-standing connection between the band and brand, with Gorillaz co-creators Damon Albarn and Jamie Hewlett both being notable Fred Perry fans – Damon not only wore one of the brand’s polos when headlining Glastonbury with Blur in 2009, but also designed his own for Fred Perry’s 60th anniversary back in 2013.

Gorillaz drummer Russel Hobbs spoke of the collaboration: “My first Fred Perry shirt wasn’t actually mine, it belonged to Arthur Ashe. Like a cross between Barack Obama and Denzel Washington… he was an artist… he had style, he had an afro, he wore a pair of tiny shorts – and, of course, the classic Fred Perry tennis shirt. He even made a record called “How To Play Tennis”, I have that record. I still can’t play tennis. Love that shirt tho, it’s my favourite thing. Forty-Love to y’all…”

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