Matthew M. Williams‘ Givenchy has arrived at Dover Street Market London in the form of an exclusive pop-up concept, conceived by Williams in collaboration with British-born artist Ewan Macfarlane.
In tune with Macfarlane’s practice of dissecting stories of collective meaning through objects, the installation underscores the symbols, signs and codes of Williams’ Givenchy. Hardware takes president, with the maison’s 4G emblem (remember those silver-finish padlock motifs) forming display furniture, including chrome counters, textured backdrops and lighting accents.
These structures provide a landscape for Williams’ SS21 collection, as the designer’s dialogue between classism and modernity are symbolised by smirking sculptures of bodies in strange positions – “crouching, climbing, reaching or leaning” – alongside disassociated limbs displaying accessories. The pieces speak of physical movement and a spiritual journey for self-expression “through the objects and experiences we choose to make our own,” reads the press release.
The Givenchy pop-up store at DSM London is now installed ready for customers on 12th April (fingers crossed).