Make an impact

Kate Moss releases a charitable collection inspired by the butterfly effect
By Alex James Taylor | Fashion | 25 February 2021

Quick on the heels of their debut collection, Kate Moss Agency has returned with a second collection in support of Save The Children, a humanitarian aid organisation that helps disadvantaged children across the world.

Referencing the butterfly effect – the concept that small changes can create a larger impact – the line-up of organic cotton t-shirts and hoodies feature an abstract, microscopic image of a butterfly wing taken by photographer Finlay Pitt as part of a recent photography project at university.

Created by Moss in collaboration with her daughter Lira, the iconic model said of the collection: “Having recently launched KMA Studio the team and I wanted to create more sustainable merchandise which also benefits others. Inspired by the ‘Butterfly Effect’ theory of small change having a big effect and my love of butterflies, we designed this custom, abstract print. Partnering with Save The Children on a limited run of hoodies and t-shirts means we can donate to a greater cause through our small-scale project.”


Finlay Pitt, the photographer and conservationist whose print adorns the collection says, “I am incredibly proud to be involved in this collection for KMA Studio and Save the Children. Since I was five years old, I’ve dreamt of being a wildlife photographer. More recently I’ve been dedicating my photography to conservation work and I hope this partnership can both shed light and alleviate some of the struggles children face around the world.”

£5 from each item sold will go towards Save the Children, helping them achieve their goal of ensuring that disadvantaged children around the world can stay safe and healthy to keep learning. 

Purchasing a limited-edition t-shirt or hoodie from the range will mean we’re able to raise money to help change the lives of children around the world,” says Caroline Whatley, Chair of Global Partnerships at Save the Children. “As the Coronavirus crisis takes its toll on our most vulnerable children both here in the UK and globally, partnerships like this are more important than ever.”

Shop the collection now.


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