BOSS X AJBXNG

BOSS and Anthony Joshua present their sophomore capsule, ft. Kurupt FM
By Alex James Taylor | Fashion | 1 March 2021

WBA, IBF and WBO heavyweight champion Anthony Joshua returns to the fold with his sophomore capsule BOSS collection.

Titled BOSS x AJBXING, the new offering picks up where the first left off with a series of relaxed casualwear staples that bridge Joshua’s laidback, athletic style with BOSS’ precision tailoring. Crafted in an exclusively black palette, the SS21 collection boasts a line-up of hoodies, tees, trousers and jackets cut from jersey, super-soft cotton, and lightweight, breathable fabrics. Each piece is adorned with the BOSS logo and reflective silver detailing, while a special BOSS x AJBXNG patch features throughout.

GALLERY

Marking the new collection, the campaign imagery is accompanied by a special mockumentary video starring everyone’s favourite pirate radio station, Kurrupt FM (aka the stars of BBC comedy series People Just Do Nothing), who have been recruited as virtual sales assistants, explaining how BOSS X AJBXNG looks good on all shapes and sizes – from very tall (Steves) to short and stumpy (DJ Beats). Musician Ellie Goulding also drops by to show how the range isn’t just for guys.

On the video, AJ commented: “It was great having Ellie on board to show the world how the collection looks on a strong and powerful woman. The modelling skills of the Kurupt guys on the other hand, were about as convincing as Chabuddy’s management skills…”

The BOSS X AJBXNG collection is available online now.


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