Perfect match

Fred Perry has purchased British footwear icon George Cox
By Alex James Taylor | Fashion | 12 February 2021

Longtime collaborators, Fred Perry has now acquired George Cox footwear (Geo J Cox LTD) for a full-time partnership that sees the two iconic British brands join forces.

In terms of British subcultural significance, it’s a perfect match. Founded in 1906 in Northamptonshire, George Cox is synonymous with shoemaking of uncompromising standards. The footwear of choice through numerous subcultural shifts: 50s teddy boys scuffed up their smart Cox’s, mods paired them with immaculately tailored suiting, while punks went straight for the brand’s renowned Brothel Creepers – ideal for pogoing. Today, in its fifth-generation, the company continues its innovative designs via collaborations with brands ranging from Comme des Garçons to Nicholas Daley.

“We’re very happy to welcome George Cox to the Fred Perry family,” says Richard Gilmore, Managing Director at Fred Perry. “This is a long-term investment and we believe we can take them to new, exciting levels of success with our digital expertise and niche global distribution network.”


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