I <3 u

This new Balenciaga capsule collection is feeling the love
By Alex James Taylor | Fashion | 9 February 2021

With Valentine’s Day just around the corner, Balenciaga are feeling all loved up. Wanting to share this with the world, the Parisian house has launched a new I Love U capsule collection alongside a dedicated website.

Still trying to find that perfect card to send to your loved one? Head to the new I Love U Balenciaga website for a webcam photo sesh that allows you to put your face on a special Valentines background – cute little heart devils, rainbows, glimmering trinkets, and Balenciaga logos, of course. Make your most flirtatious face, hit snap, then save. If that doesn’t win them over, you’ve got no chance. (Plus, there’s also a double picture option for couples pictures, or open relationships.)

Once you’ve made your card, head to the webshop for some excellent gift ideas: from heart earrings to track sneakers, toy bracelets to monogrammed belt, rucksack to handbag, sleeping mask to keyring. Forget the usual chocolates and single rose – yuck – if you send us any of these pieces we’re all yours.

Balenciaga’s I Love U collection is available now

GALLERY

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