Carry on camping

Gucci and The North Face go glamping in the Alps for their new collaboration
By Alex James Taylor | 22 December 2020

A collaboration forged by a spirit of adventure – physically and imaginatively – Gucci has partnered with The North Face for a special collaboration of self-discovery and curiosity.

Encouraging a bold sense of adventure, the collection draws inspiration from The North Face’s 70s halcyon days, when the brand was a thriving outdoor retailer based in Berkeley, CA, working out of a factory and storefront adjacent to Credence Clearwater Revival’s practice studio – their iconic psych noodlings floating through the air. Drawing parallels with Alessandro Michele’s own fascination with the 70s, here, archival fabrics have been partially incorporated throughout, recut and reimagined in tune with Gucci’s own codes, while the collection’s vibrant colour palette draws from the same era.



Goose-feather down-padded coats are built like wearable duvets alongside lightweight windbreakers, retro tees, classic beanies and layered-up fleeces. 70s flower power motifs blossom across outerwear, dresses and backpacks, and chunky hiking boots marry style with plenty of substance. Elsewhere, bringing a whole new emphasis to the term ‘glamping’, the collection also boasts a range of camping equipment including sleeping bags and tents.

The collection’s 70s influence also translates to the Daniel Shea-photographed campaign imagery, which introduces us to a group of very happy campers on a trip through the Alps, exploring the beautiful scenery as they pitch up, kayak and stroll around the landscape to Creedence Clearwater Revival’s 1969 classic, Bad Moon Rising – isn’t that a neat full circle.

The collection will debut in China stores on 29th December, and then worldwide in January.

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