New digs

“For so long, London has been the place to look at for creativity and new ideas” – Donatella Versace opens her new London flagship
By Alex James Taylor | Fashion | 9 December 2020
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As UK stores open their doors once again – post-lockdown – so does a new Versace flagship on New Bond Street.

Located in the historic shopping district and designed by French architect Gwenaël Nicolas, his synonymous minimalist and airy aesthetic is realised across an impressive 300 square metres across three-stories. Throughout, the store takes cues from Versace’s history – see those Venus marble shop windows and geometric ceiling patterns – alongside a commitment to sustainability: “A holistic approach has been applied to the selection of resources with the highest environmental and transparency standards met for the entire life of all parts of the boutique.”

Custom eucalyptus wood flooring is paired with plush carpets and luxe velvet armchairs to create a comfy and welcoming setting, while garments are showcased on white Namibia marble counters.

“I have always loved London because it’s always been a step ahead of any other city,” says Donatella Versace. “It was inclusive many years before inclusivity was even a thing, diverse long before it was a topic of conversation. Its subcultures had such a strong authenticity to them, that they grew to become global trends. For so long, London has been the place to look at for creativity and new ideas. This is why it has had a special place in my heart for so long. Always looking beyond rules, always thinking outside the box.”

GALLERY

Versace’s New Bond Street store is open now.

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