Months after it was first previewed via Berluti‘s Instagram, the house’s latest campaign arrives days after their menswear show in Paris, shot by Julien Martinez Leclerc.

Echoing the mood of that collection, in which creative director Kris Van Assche re-imagined the Berluti man with fresh verve (and even fresher sneakers), the campaign completes the journey from runway to reality. This was about an evolution in male dress codes from a brand steeped in heritage and tradition – therefore it’s no surprise the images play with a distorted sense of perspective. The brightly-coloured sneakers, a centre-piece of Van Assche’s new direction for the brand, appear emphasised and enlarged alongside the collection’s array of relaxed tailoring.

This fusion of formal and sportswear continues with the collection’s series of travel bags, a product of Berluti’s recent collaboration with Mayfair-based luggage manufacturer Globe-Trotter. And if there is a single image that sums up the brand’s new direction under Van Assche it is surely this: a pair of patina oxfords tucked into a soft, canvas bag ready for the weekend – who said city suits have to be boring?