Runway to rooftop

Alton Mason and Mia Kong dance a jig on Roman rooftops for Fendi’s new campaign
Fashion | 2 September 2020

In their latest campaign, Fendi pay tribute to their signature Peekaboo Bag through the medium of interpretive dance, performed by Alton Mason and Mia Kong on the roof of Miami’s Museum Garage.

GALLERY

Following from similar events held in Rome, where these kind of vertiginous performances are de rigueur (as anyone who’s seen La Grande Belleza will know), the campaign celebrates vibrant self-expression from runway to rooftop.

Earlier this summer Fendi hosted an entire orchestra on the roof of their Palazzo della Civiltà Italiana HQ in Rome to perform a rendition of Antonio Vivaldi’s legendary violin concerto, The Four Seasons. The below film is set to a slightly difference beat but is no less captivating, with its two performers Mason and Kong (a model and creative talent, respectively) dressed in Fendi’s latest pre-fall and leisurewear collections.

Both natural performers, the pair’s passion for dance is immediately obvious. The brightly coloured roof, painted in softly undulating pastel waves with a yellow to mirror the Peekaboo interior, it provides the perfect stage for the dancers to respond to. Watch the full film below.

Fendi Peekaboo Miami from HERO magazine on Vimeo.

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