Simon Porte Jacquemus apparently has 85,041 photos on his iPhone. 85,041! Giving us a sneak peek of his vast image collection, the Provence-born designer has filtered these down to a top 321 and collated them inside a brand new photobook simply titled, IMAGES.

As you’d expect from Jacquemus, the images – like his collections – have us dreaming of idyllic beaches and romantic sunsets over the South of France. All taken since he launched the brand in 2010 – at the age of 19 – the images capture his timeline since, bridging memories of work, family, friends, travelling to “evoke a raw poetry, in the moment, unretouched.”

“I have 85,041 photos and 22,739 videos in my phone. Here are a few of my favourite ones.” – Simon Porte Jacquemus

Bursting with vivid colours and artistic angles, the images reflect the designer’s intimate design language, born from the beautiful surroundings of his home city Marseille. Growing up in the coastal city, its Mediterranean waters and historical cityscape has long filtered through Jacquemus’ design codes, and show locations – who could forget that beautiful tenth anniversary SS20 womenswear show that saw models float through the lavender fields of Provence. This latest photobook, IMAGES, follows the designer’s 2017 exhibition and accompanying book, Marseille je t’aime, as a continuation of his love letter to Provincial life.

IMAGES is available from September 1st, 2020 on at 40€.

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