New roles

Tyler Mitchell shoots and stars in the new JW Anderson campaign
Fashion | 22 July 2020

This season, photographer Tyler Mitchell has not only photographed the JW Anderson FW20 campaign, he’s also starred in it.

Teaming up once again with Jonathan Anderson, Mitchell features on a vintage playground roundabout wearing a look from the brand’s FW20 menswear collection. While the photographer returns behind the camera to shoot model Toni Smith, evoking a “fun, young and carefree spirit.”

The JW Anderson FW20 menswear collection was centred around a collaboration with the Estate of David Wojnarowicz, featuring the Polish artist’s work across pieces as mannequins in the audience wore masks of the late poet Arthur Rimbaud – a reference to the first-ever photo series by Wojnarowicz. While a month later, Anderson’s womenswear collection saw the designer take inspiration from mixed media art, playing with traditional clothing proportions by blowing them up to cartoonish extremes and sculptural forms.


Full campaign credits:
Photographer: Tyler Mitchell
Stylist: Benjamin Bruno
Hair Stylist: Jawara
Make Up Artist: Jawara
Set Designer: Julia Wagner
Model: Toni Smith
Production: Art Partner
Photo Assistant: Zack Forsyth

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