“As designers we know that the things we surround ourselves with have a significant impact on our lives. As people we believe that positivity becomes a state of mind with daily reinforcements. When a logo becomes a mantra, everyday objects become positive affirmations that promote the realisation of higher ideals.” So goes the guiding mantra of Christopher Kane, who today launched his brand’s debut swimwear line for both men and women with the hope of bringing good things to both.

If the objects we surround ourselves with are indeed key facilitators in achieving the things we want, then Kane’s More Joy line is surely the perfect place to start. Encompassing the brand’s provocative ideals, the line includes a bikini and one-piece for women, trunks and briefs for men, all emblazoned with the kind of “higher ideals” Kane referred to. From ‘Special’ to ‘More Joy’ and ‘Sex’, the collection also includes essential accessories for 2020 (face masks, deck chairs and water bottles), plus a restock of sell-out pieces from Summer ’19, including: fans, towels, baseball caps and iPhone covers. Stock up in time for the sun.

More Joy Summer 20 is available online, at the Christopher Kane Flagship Store (6-7 Mount Street, W1K 3EH) and at the More Joy Pop-Up (100 Shoreditch High Street, E1 6JQ), reopening July 16th.