Campaign alert
Blackpink’s Rosé dances to Rowland S. Howard for Saint Laurent FW20
Anthony Vaccarello‘s new Saint Laurent FW20 womenswear campaign stars Roseanne Park, aka Rosé from South Korean girl group Blackpink.
Already a global ambassador for the Parisian house and a frequent face on the Saint Laurent front row (the screaming fans outside let you know she’s present), Rosé fronts Vaccarello’s latest imagery, photographed by long-time collaborator David Sims. The black and white imagery is accompanied by a video of Rosé dancing to Rowland S. Howard‘s incredible 1999 track Shut Me Down.
Having made waves across the world with Blackpink, this year marks a shift for Rosé as she readies her debut solo track for release this September – and this new campaign only builds anticipation.
Alongside the campaign, Saint Laurent also launches its new Solferino bag, seen being held by Rosé above.