Top image: backstage at MSGM FW20

MSGM is calling on its followers to design brand new logos for the Italian brand as part of a newly-launched digital charity contest.

Titled, LOGOS FOR THE FUTURE, the initiative asks MSGM’s followers to create an original logo graphic and post it on Instagram with the hashtag #LOGOSFORTHEFUTURE, tagging @MSGM.

Once collected, MSGM creative director Massimo Giorgetti will sift through the entries and select his top five, which will then be featured in a limited-edition capsule collection. Winners will receive a 1000 euros gift card to spend on MSGM goods, while 100 percent of the collection profits set to be donated to Save The Children Italia, funding their campaign helping children in need of material and educational support following the Covid-19 emergency.

Entries are being accepted now until 15th June.