The last few weeks have seen Fondazione Prada react quickly to the ongoing coronavirus pandemic, digitising its archives and teaming with arthouse streaming platform MUBI for an excellently-curated series of cult classics. Now, an interactive Instagram project is on the way: Love Stories – A Sentimental Survey by Francesco Vezzoli.

It’s not the first time that Vezzoli has teamed up with Prada – that came back in 2004 with film piece Comizi di non-amore – but what sets apart Love Stories, curated by Eva Fabbris, is that the entire project will be interactive. Launching on the Fondazione’s official Instagram on 4th May, a press release explains that it will take the form of more than 50 Instagram polls, whose themes will include “love, identity, body, solitude, belonging, diversity and future.” These will be accompanied by images “that create visual shocks and interpretative narratives.”

Over the weeks, a series of cultural commentators will be invited to decode the results and interpret the general mood through a creative contribution of their choice. These will go some way towards exploring users’ views on the world right now, and offer a crowd-sourced snapshot of life amidst a global pandemic. As always, the crowd-sourced Love Stories represents a pragmatic response by Prada. Not only it is an adaptation in the midst of a global lockdown, it’s also a whole new form of art project which interrogates the importance of art as cultural commentary in a world on fire.

Love Stories – A Sentimental Survey by Francesco Vezzoli launches on Fondazione Prada’s Instagram on May 4th.