Helping hand

Pyer Moss turns studio into Coronavirus donation centre
Fashion | 19 March 2020

Pyer Moss FW17. Photography by Driely Vieira, fashion by Eric McNeal

Top image: Pyer Moss FW17 from HERO 17 / photography by Driely Vieira, fashion by Eric McNeal

Recent events have seen an industry-wide response in aid measures, with LVMH announcing they would be redirecting their perfume production to pumping out hand sanitiser and Phoebe English using off-cuts to produce face masks.

NY-based brand Pyer Moss is the latest to join the fight against coronavirus, with chief designer Kerby Jean-Raymond announcing on Instagram that the brand would be converting its New York headquarters into a donation center for basic medical supplies.

“We will convert the Pyer Moss office in NYC to a donation centre,” wrote the designer. “We will use recommended hygiene and social distancing practices to receive and redistribute these items directly to medical professionals on an as needed basis.”

The move comes in response to a lack of basic medical supplies for health professionals tasked with fighting the infection, including Jean-Raymond’s sister.

“In the last few days; I’ve been getting an influx of messages from medical professionals on the front lines, who have been treating this pandemic, about their shortage of basic supplies. Many of them, including my sister, have not had enough n95 masks and some are without gloves.”

In addition to the donation scheme that will see supplies re-distributed to medical professionals, the brand will be donating $50,000 to obtain supplies themselves and a further $50,000 for minority and women-owned small creative businesses who are struggling to stay afloat.


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