Fresh decks

Fendi has released branded skateboards, basketballs and yoga balls
Fashion | 11 March 2020

When Fendi teamed with artist Joshua Vides for a Harrods pop-up last year, the collaboration birthed custom skateboards, emblazoned with the iconic, interlocking ‘FF’ logo. Now, the brand has continued its four-wheel experimentations with a newly-announced “innovative surf skateboard that simulates the movements of surfing yet on the road – perfect for sea-starved city-dwellers – alongside the house’s latest Leisurewear collection.

GALLERY

It’s a fun addition to the new range that draws primarily from basketball and athletics – but there is a Fendi yoga ball in there, too. Baggy, oversized shorts and vests come in black with flashes of the signature Fendi yellow, whereas camo running tights and long-sleeve tees come with ultra-functional extras, like earphone loops and detachable sleeves. High-top, puffy-tongued trainers round off the new line, set to launch this July.

As always, technical fabrics and a modern slant define the collection. This future focus is fast becoming a priority of creative director Silvia Venturini Fendi, who this season teamed with Anrealage designer Kuchiniko Morinaga on a series of light-sensitive, colour-changing looks. Basically, innovation is the focus: and we’re ready to surf that wave.

The Fendi Men’s Leisurewear Collection will be available in July 2020.

Courtesy of Fendi

TAGGED WITH

Read Next


YES PLEASE, SIGN ME UP FOR ALL THE LATEST HERO NEWS