Launched today, Riccardo Tisci‘s brand new campaign for Burberry is a who’s who of the brand’s blockbuster talents, including the Hadid sisters and Kendall Jenner, alongside Benji Arvay, He Cong, Freja Beha Erichsen, Nozomu Ito, Reece Nelson, Tosin Olajire, Rianne van Rompaey and Mona Tougaard.

“I have been working for a few seasons to define a new identity and visual language for this house,” said Tisci. “This campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me. Together they capture the sophistication and attitude at the heart of the house today.”

Shot by Inez and Vinoodh, the no-frills campaign sets up a backdrop of the brand’s signature beige hue, in front of which models don a classic array of Burberry staples that are spun into new forms. Front and centre are Burberry’s signature bags, The TB Bag and Lola – both pay tribute to the house’s founder, Thomas Burberry.