Iconic British brand Fred Perry is teaming up with the fledgling Museum of Youth Culture on a new series of store takeovers showcasing the archive records of photographs and other ephemera that celebrate youth culture in the UK over the past 100 years.

From Bedrooms to Basements will take place across Fred Perry’s stores in Camden and Henrietta Street, featuring photographic records from both YOUTH CLUB (a non-profit working to preserve youth culture) and The Photography Club (an open submission exhibition project) – the two constituent organisations behind The Museum of Youth Culture. Just as with their previous projects, the exhibitions encourage public participation, with a DIY Scanning Booth intended for people to scan in their own childhood mementos, “From teenage bedrooms covered in band posters, to sweaty basement clubs in your local town.”

First set up as an online museum last year, The Museum of Youth Culture plans on opening its physical space by 2023. With the aim of being the first of its kind in this country, these exhibitions are a crucial step towards growing an archive that comprehensively documents and preserves the legacy of subcultural movements in the country across the last 100 years.  From mods, to northern soul, punk and ska, Fred Perry has been at the centre of these movements and fittingly for the exhibition will match many of the clothes seen on the walls by digging through their archives.

Fred Perry x The Museum of Youth Culture pop-up exhibitions begin on 30th January at the brand’s Camden and Henrietta Street shops.