For SS20, the designer set his focus closer to home, paying homage to legendary dance music record label R&S Records. Founded in 1984 in Ghent, Belgium, by Renaat Vandepapeliere and Sabine Maes, the label has long been a key player in the electronic music movement, and undoubtedly played a major part in Simons’ teenage years.
Within the collection, Simons’ celebration of the label played out across a print featuring R&S Records’ famous emblem – a prancing horse on an inverted green triangle. A subversion on Ferrari’s iconic logo, the logo was created as a celebration of freedom and running wild.
Now, this homage extends to Simons’ newly-released SS20 campaign. Shot by Willy Vanderperre and styled by Oliver Rizzo, the imagery sees a model cast recline as the R&S Records motif punctuates a stark white backdrop.