Top image: Amiri SS20 / photography by Sara Cimino
Amiri‘s rise has been meteoric. Founded by Mike Amiri in 2014, within that time the luxury LA-based brand has risen with unequivocal success and, without any traditional upbringing into the fashion circuit, now stands amongst fashion’s elite players.
Celebrating this, Amiri has released a new behind-the-scenes documentary offering an intimate look into the process behind the brand’s SS20 show in Paris, following Mike and his team through fittings, castings and then backstage at the Musée des Arts Décoratifs on show day. As the days count down on-screen, the footage documents the tension, anticipation and organisation that went into executing one of the season’s most acclaimed shows.
Hit play below.