when in rome
Berluti unveils Blondey McCoy as the face of its SS20 campaign
Marking their third collaboration under the tenure of artistic director Kris Van Assche, Berluti and British Lebanese skater Blondey McCoy have come together for an SS20 campaign shot in Rome by Alasdair McLellan, with art direction from M/M Paris.
“Blondey immaculately blends the qualities of an old soul with the lust for life of a new generation,” said Van Assche. “For Berluti, which historically catered to the likes of Greta Garbo, Robert Mapplethorpe and Patti Smith, his refined rebellious attitude is the spirit with which this maison is entering a new decade.”
Dressed in a sharp black suit and the acid-dye shirt that was such a memorable feature of the show, the image is testament to Van Assche’s commitment to upending convention in regards to tailoring.