Brave new world

Tyler Mitchell turns Barcelona’s Olympic Park into a surreal dreamscape for Loewe
Fashion | 19 December 2019

Having previously teamed up with Tyler Mitchell to shoot its FW19 menswear lookbook in Spain’s Toledo, SS20 sees Loewe reunite with the US photographer to capture the brand’s SS20 in amongst the architecture of Barcelona’s Olympic Park.



At the centre of the imagery stands Santiago Calatrava’s incredible 136-metre high Montjuic Communications Tower, built to transmit television coverage of the 1992 Summer Olympic Games in Barcelona and designed to resemble an athlete carrying the Olympic torch. Against a clear sky, models are styled head-to-toe in the house’s SS20 collection by Benjamin Bruno as ‘nomadic pilgrims’ who appear as if beamed from another dimension on a futuristic odyssey in search of harmony.

Dressed in oversized knits, tunics, ultrafine linen denim and otherworldly hiking boots, these boys continue the journey that began with Jonathan Anderson‘s SS20 show in june; set to John Maus’ sleepy pop ballad Hey Moon, the designer sent his man on a dreamscape quest that continues to take shape here.

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