Shot in Saint Tropez in May 2019 by Hedi Slimane, the designer has revealed his Celine SS20 womenswear campaign.

Why St Tropez? Look back at Slimane’s SS20 Celine womenswear collection and it all clicks. Inspired by the free-loving, bohemian attitude of the mid-70s – all double denim, kick-flares and pussy-bow shirts – here Hedi takes us to that era’s playground. From the late 60s into the mid-70s, St Tropez was the place to get away from it all (while making sure you were noticed too, ofc) and symbolised the epitome of the freedom this era enjoyed: during the 60s, the coastal town became a hotbed for members of the French New Wave cinema movement alongside the Yé-yé movement in music; while Mick and Bianca Jagger tied the knot there in ’71; and, having arrived to shoot And God Created Women, Brigitte Bardot loved it so much she bought a house there, rolling through town in her aviators and Capri pants.

To the drifting sound of L.M.I.’s track Luv, Slimane evokes this mindset within his SS20 imagery and video. All you need now is a one-way ticket to the French Riviera.

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