Art attack

Dior’s new FW19 campaign features artwork by Raymond Pettibon
Fashion | 11 July 2019

Amongst large canvases dripping with paint and artworks created by renowned counter-culture artist Raymond Pettibon scattered across the floor, the new Dior FW19 campaign imagery feeds on two artistic reference points. Shot by Steven Meisel, here Kim Jones pays homage to Christian Dior’s first vocation as a gallerist and art collector, while taking inspiration from Pettibon’s LA atelier, whose ink illustrations were transformed into knit embroidery throughout the collection.


“We selected some of our favorite pieces of Raymond’s work which had never been seen or shown before because they were things I loved,” said Jones of his collaboration with Pettibon, which included a pair of piercing animal eyes and a version of Mona Lisa wearing, what appeared to be, one of the leopard print knits from this very collection.

See our full report from the Dior FW19 show here.

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