In 2009, Strokes and Voidz’ frontman Julian Casablancas founded Cult Records, his own independent record label. In those ten years, the label has grown significantly, nurturing a family of fantastic and innovative artists like Promiseland and Surfbort, as well as The Strokes and The Voidz, as well as release records by the likes of Karen O, The Growlers and Har Mar Superstar.

Marking the label’s tenth anniversary, this week sees Cult Records pitch up at 98 Orchard Street, New York, for a very special pop-up running from 28th – 29th; and across two-floors, there’s a lot to get your teeth into here.

At ground level there will be a special immersive black light installation dubbed The Voidz Lounge, after Casablancas’ band, while upstairs you can buy merch alongside an art exhibition by Ben Tipton, who has created poster interpretations of Cult Records releases, a light installation by The Voidz’ lighting director Whoman, and a film by Aussie-born musician Promiseland.

As for live music, talents from the Cult roster will be on DJ duty from 12:00 – 20:00 both days. Tuesday includes Sunflower Bean frontwoman Julia Cummings and Surfbort’s Dani Miller, while Wednesday sees the likes of Public Access TV, The Virgins and Cerebral Ballz hit the decks.

Get involved and get down. Happy birthday, Cult Records!

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Cult Records 10-year anniversary pop-up runs 28th – 29th May at 98 Orchard Street, NYC.