History lesson

Gucci are taking us to the world’s oldest museum for Cruise 2020
Fashion | 11 March 2019

Top image: Gucci FW19 / look 58

Alessandro Michele does love to spoil us, not only via his exquisite maximalist collections, but also in his choice of show venue. In recent seasons, the Italian designer has taken us to some of Europe’s most artistically and historically significant places to present his Gucci Cruise collections; the Dia-Art Foundation in New York City, The Cloisters of Westminster Abbey in London, the Palatine Gallery at Pitti Palace in Florence and the Promenade Des Alyscamps in Arles.

This year, Michele is taking Gucci to its native Italy: showing the house’s Cruise 2020 fashion show on 28th May, 2019, inside Rome’s Capitoline Museums, the world’s oldest public museum. Perched at the top of the Capitoline Hill, the Michelangelo-designed building houses Romes’ greatest artistic and archaeological treasures. “The choice of location continues Gucci Creative Director Alessandro Michele’s dialogue with the old world, this time drawing from a place reminiscent of his childhood,” says Gucci. “Located on the Capitoline Hill, the Museums offer a unique look inside centuries-old history of Ancient Rome through a rich antiquities collection.”

Copyright Sovrintendenza Capitolina ai Beni Culturali / courtesy of Gucci

Gucci are also set to make a donation to support the restoration project of the Rupe Tarpea, the rock face on the southern side of the Campidoglio: the rock face on the southern side of the Campidoglio in Rome from which Roman traitors condemned to death were thrown.


Gallery: Gucci FW19


Gucci Cruise 2020 takes place on 28th May, 2019.

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