For the fourth edition of their premium sister line, La Collection Memento, Kenzo have pulled out all the stops to deliver a see-now-buy-now collection that once more spotlights a particular page in the storied history of their archives. The collection was brought to life in Paris last night, not via a conventional catwalk, but a dance performance, masterminded by movement director and choreographers Paul Sadot and Nqobilé Danseur.
With previous iterations having focused on signature Kenzo codes, from florals and ruffles to denim and knitwear, this collection highlights the house’s founder Kenzō Takada’s love of prints, which combine his whimsical, tongue in cheek attitude with his love of food and entertaining. Red and yellow tomatoes feature large across shirts and shorts for men, and for women, on short sleeve smock dresses and mesh shirts. This being Kenzo, the piercing eyes of a tiger glare out from button-up shirts and oversize tees, while patterned jumpsuits add some diversity to the collection’s silhouette.
Tasked with shooting the campaign is British-Ghanaian photographer Campbell Addy, who documented a cast of young Parisian creatives in an oversized fruit market, sat atop giant tomatoes and knot bags – which are also available in regular proportions as part of the collections accessories range. In an accompanying Q&A, the seven protagonists; Pablo, Khng Khan, Amande, Lea, Magueye, Tsuvasa and Faty are asked about their relationship to the brand, their eating habits and experience living in the world’s fashion capital – head over to Kenzo’s site to discover more on the gang.
La Collection Memento N°4 is available to purchase now online.