Set on the corner of Grafton and New Bond St, flanked on either side by Mayfair’s immaculate promenade of Georgian facades, Givenchy has unveiled British base-camp, the house’s first store in this country and a freshly renovated space that retains a tangible sense of grandeur.

Entering through a handsome set of dark wood revolving doors on the New Bond St side, a showroom lit by two chandeliers and overlooked by elegant mezzanine sets the tone for the rest of the space. Leading up a staircase glossed in lipstick-red, it soon becomes clear that the building extends far beyond what the outer facade suggests, opening into a room with a period fireplace that houses both the men’s and women’s footwear collections.

Contrast is experimental and playful throughout, across finishes, textures, proportions and lighting, the space continually keeps you guessing while embracing the architectural heritage of the building. The furthest room for instance, which houses Givenchy’s street-ready menswear collections, is covered floor-to-ceiling in pastel pink tiles, a kind of faux-brickwork finish that reflects the overhead lighting. Even if you’re not trying anything on, be sure to visit the dressing rooms for an intimate, infinite experience of mirrors, offering the occupant every conceivable view of themselves whether they like it or not.

The new Givenchy London Flagship is at 165 New Bond Street W1S 4AR