California soul

Skate legend Ed Templeton captures Huntington Beach locals for Helmut Lang
Fashion | 14 November 2018

For the re-launch of its jeans collection, Helmut Lang has called upon the inimitable eye of skate legend Ed Templeton for a brand new, limited edition zine shot in the skate mecca that is Huntington Beach, CA.


Few people know the area better than Ed, who – having ridden just about every bowl, rail and crevice the city has to offer as a former pro skater – has repeatedly fixed his lens on the extraordinary skate community that resides in what is also his hometown. Earlier this year he and his wife Deanna released Contemporary Suburbium, a collection of images documenting life on the peripheries of a metropolis (Huntington Beach is some forty minute drive from Downtown LA). His new venture with Helmut Lang draws on similar themes of identity and place, but most significantly spotlights a new generation of skaters dressed head-to-toe in Helmut Lang denim.

Having initially teased a re-launch with their Under Construction capsule, the brand will finally debut the new range with fresh silhouettes and colours. Accompanying the jeans collection comes a series of jerseys emblazoned with a number of ‘logo hacks’ designed by American sound and visual artist, Brian Roettinger. The new designs pay homage to L’Apocalypse Joyeuse, the 1986 exhibition held at Paris’ Centre Pomipdou in which the brand presented its first runway show. The new collection builds upon a precedent set by their denim capsule earlier this year, namely, integrating the heritage of Helmut Lang into a new, universally accessible range of truck jackets and bootcut jeans. These are the foundations of the new Helmut Lang.

Ed Templeton’s limited edition zine will be available in Helmut Lang stores and as part of a giveaway on social. 

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