To coincide with Riccardo Tisci’s very first collection with the house, Burberry have unveiled a transformed Regent Street flagship store, re-imagined in the artistic vision of Tisci that collectively celebrates Burberry’s past and future.
121 Regent Street, which has been Burberry’s flagship store since opening in September 2012, is otherwise known as New Gallery, a 19th century Crown Estate-owned Grade II Listed building. Over the course of its long history, it has been at the centre of this country’s Pre-Raphaelite and Arts and Crafts movements, hosting numerous landmark exhibitions, and was later converted into a cinema followed by a restaurant and then from 1953 until the 1990s a church. Burberry have now payed tribute to the building’s extraordinary heritage as a theatre by wrapping each room in draped curtains, all in trench coat hues of honey, light pink and pistachio.
Individual rooms have been specially curated around Burberry’s most coveted icons – from the Heritage trench to the car coat and an entire room dedicated to the Vintage check – while in the building’s cavernous atrium, British artist Graham Hudson has installed an immersive three-floor scaffold, presenting a narrative in sculptural form that combines sound and visual concepts. Don’t forget that Regent Street is the only physical place on earth where you will be able to purchase pieces fro Risci’s debut collection from 5.30pm today as part of a series of 24-hour capsule releases. On your marks, get set…
Graham Hudson’s installation will be on display until 26 October