Celine have become the latest high profile house to revamp their logo, removing the accent over the ‘é’ for a new streamlined name that reverts back to their 1960s logo.

THE NEW LOGO HAS BEEN DIRECTLY INSPIRED BY THE ORIGINAL, HISTORICAL, VERSION THAT EXISTED IN THE 1960’S.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE MODERNIST TYPOGRAPHY USED DATES FROM THE 1930’S. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE ACCENT ON THE “E” HAS BEEN REMOVED TO ENABLE A SIMPLIFIED AND MORE BALANCED PROPORTION, EVOKING THE CELINE COLLECTIONS OF THE 1960’S WHERE THE ACCENT WASN’T USED OFTEN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE SPACING BETWEEN THE LETTERS HAS BEEN BALANCED OUT AND THE LETTERS HAVE BEEN BROUGHT CLOSER TOGETHER. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE 1960’S VERSION OF THE LOGO INCLUDING THE WORD “PARIS”, WILL BE REINSTATED WITHIN THE CLOTHING AND ON PACKAGING, HOWEVER “PARIS" WILL NOT APPEAR BENEATH THE LOGO ON CAMPAIGNS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE

A post shared by CELINE (@celine) on Sep 2, 2018 at 1:16pm PDT

In typical Hedi Slimane style, his first major move at the label since taking over at the beginning of this year is one of understated subtlety. Not only will the ‘e’ be accent-less but the characters spaced closer together and joined by the word ‘Paris’. According to the label’s Instagram announcement, the change comes, “to enable a simplified, more balanced proportion, evoking the Celine collections of the 1960’s where the accent wasn’t used often.” For the rest of us who never got our heads round the necessary keyboard shortcut, it means an end to the copy and paste tedium.

Hedi Slimane will debut his Celine vision during Paris Fashion Week later this month.