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The Row’s debut menswear collection is set to drop in October

The Row, the American luxury fashion design house founded in 2006 by Ashley and Mary-Kate Olsen, has announced its first official menswear collection, set to drop in October.

And it’s been a while in the making. In 2009, The Row introduced a temporary menswear collection alongside womenswear, both offering a variety of fitted tees, knitwear and minimal tailoring. Then again, in 2016, the brand released menswear essentials as a study into their market to see what exactly customers want, like or dislike about certain garments to allow room for adjustment.

Having recently uploaded a teaser image on their Instagram, the design duo have given us an hint at what to expect from their debut FW18 menswear offering. With aims to “combine the refinement of a classic bespoke experience with the precise minimal masculine style of New York specific to the’80s and the’90s” the new collection acts as The Row woman’s husband.

Fall 2018 Menswear Collection

A post shared by The Row (@therow) on

Taking on the same luxe approach as its womenswear equivalent, this new men’s line draws from international expertise: the tailored pieces are made in Japan with traditional European hand-stitch techniques, the shirting produced in France, the knitwear in Italy and the denim and t-shirts in the US. Stay tuned for further info.


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