Next stop the world
2013 has been quite a year for Neil Barrett. The brand’s growth has never been stronger. Flagship boutiques, designed by Iraqi-British architect Zaha Hadid, are popping up on a global scale as far as Seoul, Hong Kong, Beijing and Tokyo. Neil Barrett ain’t just gonna be big in Japan it seems.
Another striking example of this success is the new pop-up store, recently opened on Via Santo Spirito 24 in the heart of Milan’s fashion district. This new door on the Milanese fashion grid has been conceived as a temporary extension of the Hadid designed boutiques, featuring the grey and white panels designed to resemble the brand’s Parisian showroom. The clothes are displayed on metallic racks and counters.
The space is the European precursor to two further store openings in Shanghai and Tianjin, as well as continued global expansion for 2014.
Neil BARRET HERO MAGAZINE FEATURE NEW SHOP CONDUIT STREET LONDON
Neil Barrett Pop Up Store, Via S. Spirito, 24, 20121 Milano, Italy