Next stop the world

Neil Barrett’s Milan Pop Up Store
By Thomas Davis | Fashion | 25 November 2013
Above:

Neil BARRET HERO MAGAZINE FEATURE NEW SHOP CONDUIT STREET LONDON

2013 has been quite a year for Neil Barrett. The brand’s growth has never been stronger. Flagship boutiques, designed by  Iraqi-British architect Zaha Hadid, are popping up on a global scale as far as Seoul, Hong Kong, Beijing and Tokyo. Neil Barrett ain’t just gonna be big in Japan it seems

Another striking example of this success is the new pop-up store, recently opened on Via Santo Spirito 24 in the heart of Milan’s fashion district. This new door on the Milanese fashion grid has been conceived as a temporary extension of the Hadid designed boutiques, featuring the grey and white  panels designed to resemble the brand’s Parisian showroom. The clothes are displayed on metallic racks and counters.

The space is the European precursor to two further store openings in Shanghai and Tianjin, as well as continued global expansion for 2014.

Neil BARRET HERO MAGAZINE FEATURE NEW SHOP CONDUIT STREET LONDON

Neil Barrett Pop Up Store, Via S. Spirito, 24, 20121 Milano, Italy

 

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