Having joined Dunhill as creative director in May 2017, today comes Mark Weston’s first campaign for the British heritage brand.

Shot by Jack Webb across Berkeley Square, the imagery sees model Clement Chabernaud captured through the windows of Alfred Hunhill’s Bourdon House to create reportage-style visuals that offer multiple perspectives of the same location – “a reflected world of half fact, half fiction.”

”The idea of the dunhill man is multiple, not singular. And in turn, so is the idea of britishness – something crucial to dunhill and the way we approach style here”, says Weston. “There is not a single way of being British, there are many; there is classicism and tradition as well as an idea of the contemporary and shifting. In many ways, the campaign is about literally showing these different perspectives at once.”

By breaking down the sensibilities of the dunhill man, Weston is realigning the house’s iconic codes for a new generation. Watch this space.