For its FW18 campaign, Parisian fashion brand A.P.C. has tapped renowned photographer Harley Weir for a short film.

Posing random questions to Sohyun Jung, Aida Blue Becheanu and Paul Hameline, the model’s responses to Weir form a “mellifluous Lettrist poem of sorts”. Leaving the audience to guess what questions are being asked, ambiguous answers range from “A rabbit” to “But it does not have any walls around it” and “The feeling was new and indescribable”.

And it’s a campaign that works in conjunction with the collection its spotlighting. All slim cuts and clean lines, the co-ed FW18 offering presented an A.P.C. alternative to the modern wardrobe, in signature Jean Touitou style – chic, effortless and incredibly wearable.