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Versace’s new campaign boasts the longest ever commercial image
By Finn Blythe | Fashion | 16 July 2018

Versace has released its FW18 campaign, boasting the longest advertising image ever made.

Shot by Steven Meisel, the image features a cast of fifty-four models. Stretched out like an ancient Roman frieze, the image is meant as a symbol of strength, inclusivity and family support, all of which are central to Donatella‘s vision at the House.

Accompanied by a short video detailing the precise enunciation of the brand’s name (for those who are still in any doubt), the cast perform a giant human chain to, quite literally, spell it out for you.

From models to campaign faces and new talent taken under the Versace wing, the line-up is a diverse mix of personalities, all leading exciting careers and supporting one another in the process. “My team doesn’t just extend to my work team.” explains Donatella of the new campaign. “The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard – all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say’. There’s your Monday Motivation and then some, just don’t call it Versac-ee.

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