Proper Headfuck

A Steven Meisel doppelgänger and actor Josh O’Connor front the new Loewe SS19 campaign
By Alex James Taylor | Fashion | 19 June 2018

As Paris Fashion Week Men’s kicks into gear, Jonathan Anderson has plastered the city in his latest Loewe campaign shot by Steven Meisel.

In a bit of meta headfuckery, one of the images features model Oscar Kindelan posing as a younger doppelgänger of Meisel. Styled to look exactly like the renowned photographer, the image “plays with ideas of projection and impersonation, all the while subverisely questioning what it really means to represent the self.”

A second visual features actor and Loewe Men’s ambassador Josh O’Connor in a seaside setting wearing sunglasses from the new LOEWE collection and the final image – shot by Adrien Toubiana and Thomas Cristiani – announces the launch of a new iteration of the brand’s Gate Bag, the Mini Gate.

Check back for our coverage from Loewe’s SS19 menswear collection, showing in Paris on 21st June.

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