It’s a time of great change and anticipation in the menswear sphere: what will be Kim Jones‘ vision of Dior Homme? How will Virgil Abloh apply his unconventional background to Louis Vuitton? What’ll Celine‘s first ever menswear collection look like under new Hedi Slimane? And how will Kris Van Assche steer heritage brand Berluti having left Dior Homme to join the label in April this year?

Well, now we have our first clue to that last question, as Van Assche reveals his debut campaign for Berluti. Shot in black and white by Jamie Hawkesworth and styled by Mauricio Nardi, the imagery sees three nude models posing with Berluti’s signature Alessandro oxford shoes.

Moulding the brand into his own vision, the campaign also sees Van Assche reveal a new logo for the brand. Designed by M/M Paris the letters are stylised to reference the carvings in a Berluti wooden shoe tree from 1895, the year founder Alessandro Berluti became a shoemaker.

“This campaign was thought of and art directed by Kris, I relate to it because it speaks of who we are while holding a promise of more to come” said Antoine Arnault, CEO of Berluti.

Van Assche will show his first Berluti collection in January 2019. “For this first campaign, I wanted to create an image rooted in the maison’s origins and emboss it with my vision,” he said in a statement. “See you in January.”